Hailey Bieber is an American model, Instagram star, and the founder of the beauty brand, Rhode. In 2025, Hailey sold her skincare company for $1 billion to e.l.f. Beauty.
Biography
She was born on November 22, 1996, in Tucson, Arizona, as Hailey Rhode Baldwin.
Her mother is graphic designer Kennya Deodato Baldwin, and her father is actor Stephen Baldwin.
Her uncle is actor Alec Baldwin, the winner of three Golden Globe Awards and the star of Mission: Impossible films Rogue Nation, The Departed, and The Aviator.
By age 9, she appeared in the documentary, “Livin It: Unusual Suspects.”
At 17, Hailey signed with Ford Models.
At the end of 2014, Bieber had her first commercial campaign for the French Connection.
Hailey Bieber is seen on August 28, 2023 in New York – @Getty
In early 2016, she appeared in a Ralph Lauren campaign.
In March 2016, Hailey inked a contract with IMG Models.
In 2018, she appeared as herself in Ocean’s Eight.
Rhode
In June 2022, Bieber released Rhode, a Los Angeles-based beauty brand, after two years of development. All Rhode products are vegan.
She said that Rhode is “a reflection of my values—simplicity, affordability, authenticity.”
Hailey Baldwin arrives at the 6th annual fashion media awards at the Park Hyatt hotel on September 6, 2018 in New York City – @Getty
Initially, the beauty brand launched with just a few core products.
“I’m using the cleanest and best ingredients we could possibly find,” Hailey told Forbes. “I’ve always been very routine and regimented with my skincare.”
The brand’s tinted lip products debuted in September 2023.
Husband
In September 2018, Hailey Bieber married Justin Bieber in a courthouse ceremony in NYC.
Justin Bieber and Hailey Baldwin visit Frankel’s Delicatessen in Brooklyn on July 30, 2018 in New York City – @Getty
The couple didn’t sign a prenup before tying the knot.
They first when they were children at the Today Show in 2009. They were introduced to each other by Hailey’s father.
The two dated from 2014 to 2016 before reconnecting two years later.
“My favorite thing about being married is honestly the companionship I feel we have,” she said in early 2023.
On May 9, 2024, they renewed their vows.
In August 2024, Hailey and her husband welcomed their baby, Jack Blues Bieber. “I like who I am so much more now than I did before I had my son,” Bieber revealed in early 2025.
Height
Hailey Bieber and Justin Bieber are seen leaving L’artusi on July 19, 2023 in New York City – @Getty
Hailey Bieber is 5′ 8″ (1.73 m) tall.
Hailey Bieber – Net Worth
So, how much is Hailey Bieber worth? Hailey earned most of her wealth from founding and managing her beauty brand – Rhode. At the end of 2024, Rhode has achieved over $100 million in revenue. In 2025, she sold her makeup brand Rhode to e.l.f. Beauty in a deal worth up to $1 billion. Therefore, Hailey Bieber has an estimated net worth of $300 million.
e.l.f. Beauty called Rhode “a beautiful brand that we believe is ready for rocketship growth.” It is estimated that Hailey owned 50 to 70% of Rhode.
“I always said that I would never sell the company unless it was a billion dollars,” Bieber told GQ in an interview in November 2025.
e.l.f. paid $200 million worth of shares and $600 million in cash for Rhode, and another $200 million payout depending on future sales growth.
Hailey said in a press release about selling her beauty company: “Our partnership with e.l.f. Beauty marks an incredible opportunity to elevate and accelerate our ability to reach more of our community with even more innovative products.”
Biever was featured in ads for Levi’s jeans, BareMinerals, Tommy Hilfiger, Guess, and Ralph Lauren.
“The most I have made off of a single post is $150,000,” she said in the new Netflix documentary The American Meme. “I’ve heard of people making $1 million off of one photo.”
Since then, her Instagram account increased significantly in followers number — 54 million and counting.
Justin Bieber and Hailey Baldwin are seen heading to dinner in Dumbo on July 12, 2018 – @Getty
On her Instagram, Hayley usually posts her editorial appearances, red-carpet looks, and daily outfits.
Real estate
In 2019, Hailey and Justing bought a house in Beverly Hills for $8.5 million. The home sold at a loss for $7.9 million in 2021.
Hailey Bieber attends The 2022 Met Gala Celebrating “In America: An Anthology of Fashion” – @Getty
In 2020, Biber and her husband paid $25.8 million for a 7-bedroom, 10-bathroom mansion in Beverly Park community. The initial price for the property was $42 million. The house sits behind gates on a 2.5-acre plot.
In 2023, the couple purchased a vacation home with nearly 10,000 square feet of living space for $16.6 million in La Quinta, California, near Palm Springs. Other high-profile residents include Kourtney Kardashian and Kylie Jenner.
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I am Bulgarea Candin Stefan, and I founded FamousPeopleToday.com in 2018. I’m using my bachelor’s degree in economics and 9 years of experience in blogging to guide millions of people through the incredibly complex world of celebrity net worths.