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Joanna Hoffman Net Worth $50 million

What Is Joanna Hoffman’s Net Worth?

Joanna Hoffman is an American marketing executive who was part of the Apple Computer Macintosh team and has a net worth of $50 million. She was born on July 27, 1953, in Poland, as Joanna Karine Hoffman.

Her father was film director Jerzy Hoffman who directed Battle of Warsaw 1920, the first Polish 3D feature film.

Joanna spent her early years in the Soviet Union.

At age 10, Hoffman went to live with her father in Warsaw.

In 1968, she started to live with her mother, Marlena Nazarian, in Buffalo, New York. 

She received her Bachelor of Science in Humanities and Science from the Massachusetts Institute of Technology.


Hoffman joined Apple as the fifth member of the Macintosh team in 1980 as part of Jef Raskin’s initial team of Brian Howard, Bud Tribble, and Burrell Smith.

Joanna Hoffman - Net Worth


At Apple, Joanna managed the International Marketing Team and wrote the User Interface Guidelines for the Mac.

“I was first hired by Jef Raskin in 1980, and I was supposed to be working on user interface testing and user interface design for the Macintosh which at the time was a research project at Apple,” Hoffman revealed in an interview.

She added:

“Shortly after I joined Steve Jobs came and took over the project and decided that it should be the next Apple product and then everything changed. The first thing I did was to write the original business plan that he [Steve Jobs] presented to the Board of Directors and the executive staff to get the funding for the division.”


In 2015, she started to work at NeXT after Steve Jobs left Apple.

Joanna Hoffman Net Worth

The NeXT senior staff (October 12, 1988 in San Francisco) – © Guliver / Getty Images.

During her time working with Steve Jobs, Joanna became known as one of the few people who could challenge him, and Jobs respected her for it. She won an unofficial internal award at Apple given to the person who could best stand up to the Apple co-founder.

”Steve had a very strong vision of what he intended to do, and I don’t want to label him as a mere visionary, because, frankly speaking, visionaries are one in a million,” Hoffman said. She added: ”He was definitely one in a billion.”

General Magic

During the early 90s, she served as the vice president of marketing at the software and electronics company General Magic, where Hoffman was responsible for developer strategy and product marketing.

Hoffman retired in 1995 to spend more time with her boys.


She was portrayed by Abigail McConnell in the 2013 film ”Jobs.”

The film was written by Matt Whiteley and directed by Joshua Michael Stern. It stars Josh Gad as Steve Wozniak and Ashton Kutcher as Steve Jobs.

Steve Jobs

In 2015, Kate Winslet portrayed Joanna in the film Steve Jobs. The film also stars Michael Fassbender as Steve Jobs, Seth Rogen as Steve Wozniak, and Jeff Daniels as John Sculley. It premiered at the 2015 Telluride Film Festival. 

According to Kate, Joanna opened up about everything, from the origins of her unique accent to her personal relationship with Steve Jobs.

Winslet said for Entertainment Weekly: ”I loved spending time with her because she shared stories with me about her time with Steve and her relationship with Steve that a lot of people just don’t know anything about.”

Kate Winslet won a BAFTA Award and a Golden Globe for Best Supporting Actress.

“What was important to me was that [the filmmakers] conveyed the tone of my working relationship with Steve [Jobs],” Hoffman said.

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In March 2020, she joined, a leader in Artificial Intelligence services. 

In June 2020, Hoffman said Facebook is ‘peddling in an addictive drug called anger.’


Joanna Hoffman is married to Alain Rossmann, a French native, who also worked on the Mac team at Apple.

Rossmann co-founded or founded several companies, including – Machinify, Klip, Zonbu, PSS Systems, Vudu, EO, Unwired Planet, C-Cube Microsystems, and Radius.

The two first met while working together on the Apple Mac project.


The couple has two children.

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Net Worth

So, how much is Joanna Hoffman worth? Hoffman earned most of her wealth from working for Apple and NeXT. She was also the vice president of Marketing at General Magic. Therefore, Polish-American marketing executive Joanna Hoffman has an estimated net worth of $50 million.

Starting in 2020, Hoffman works at

She lives in a $7 million house in Silicon Valley.

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