What is Lara McWhorter’s net worth?
Lara McWhorter is an American social media personality who rose to digital prominence on Instagram.
Her account is centered around promoting unique clothing and accessories from brands such as the Rockii Store, Bing Beverage Company, Pepper Mayo, and Planet Blue.
She is also the social media manager for Illenium.
The Origin Story
Laura McWhorter was born on October 6, 1998, in Boulder, Colorado, US.
She was raised by both her parents alongside her brother and sister, show she regularly shares photos of on her social media accounts.
According to her LinkedIn account, she has a long record of building her career in the social media space.
In 2016, McWhorter attended the University of Colorado Boulder. She graduated in 2020 with a bachelor’s degree in Marketing.
In addition to her degree, she decided to enroll at the University Autonoma de Barcelona in Spain. She spent four months studying International Business, Mediterranean culture, and Spanish.
When she returned to Boulder and finalized her graduation, McWhorter continued her education at the same university. This time around, she spent one year in 2020 studying International/Global Business and graduated with a certificate that same year.
Based on her post-secondary credentials alone, it is clear that she has a natural interest in digital media and culture, which is a unique combination.
As a child, she was interested in the arts and painting and became exceptionally talented as an artist.
Therefore in 2013, she became self-employed as a freelance fine artist specializing in oil and acrylic painting with a focus on portraiture and nature. As she states in her LinkedIn profile, spontaneous realism inspires her style.
In 2019, following her return from Spain, she began working as a freelance graphic designer for electronic music producer and DJ-Illenium in Denver, Colorado.
As part of her role, she designed women’s merchandise, including hoodies, sweatpants, shirts, shorts, etc.
She was also in charge of creating custom illustrations for the inventory for the company’s exclusive use.
In January 2020, McWhorter was promoted as DJ-Illenium’s social media manager, following the exceptional job she did as the graphic designer.
Moreover, she was always interested in social media management, so this was the perfect opportunity for her to get her feet wet in the field. In the role, she was responsible for managing her electronic music producer boss.
This included creating regular and compelling content to promote his brand as well as the promotion and management on all his social media platforms, including TikTok, Instagram, and his Facebook Page.
In 2020, Illenium created his own company, “ILLENIUM, LLC.” She was brought on as a freelance employee still in the graphic designer and social media manager capacity.
Lara McWhorter has been in a romantic relationship with Illenium as of 2019.
McWhorter is also a successful Instagram influencer where she promotes her influencer lifestyle.
Due to her uber-successful brand, she has partnered with many brands and models their clothing.
In addition to her self-made fame, she is growing in popularity due to her boyfriend’s fame.
Nicholas D. Miller, professionally known as Illenium, is an American musician, DJ, and record producer.
With his debut studio album titled “Ashes,” he started gaining recognition as a musician.
Not too long after releasing the album, it peaked at #6 on the Billboard Dance/Electronic Albums chart.
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His album, “Ascend,” topped the charts, reaching #1 on Billboard’s Top Dance/Electronic Albums chart.
Several of his songs have appeared on the Billboard Hot Dance/Electronic Songs chart.
This included two 2019 singles that reached #3: “Takeaway” with The Chainsmokers (featuring Lennon Stella) and “Good Things Fall Apart” with Jon Bellion.
In addition, Illenium has also worked on multiple impressive remixes, including those for the Chainsmokers’ “Don’t Let Me Down” and Flume’s “Say It.” The latter won the award for “Remix of the Year” at the inaugural Electronic Music Awards in 2017.
In May 2019, Illenium and another fellow artist debuted a collaborative track, “Hard to Say Goodbye,” during one of his sets at the Electric Daisy Carnival in Las Vegas.
In June 2019, Illenium announced that Ascend’s upcoming album would be released on August 16 through Astralwerks Records.
Following this, he also announced an upcoming North American tour supporting the album. It consisted of 30 cities across America and Canada.
In 2020, Illenium was included in the Forbes 30 Under 30 music list.
Illenium has appeared at Summer Set Music Festival, Paradiso, Lollapalooza, Mysteryland, and more. He also sells out most of his debut headlining tours across America.
While he was increasing in popularity, McWhorter played a large part in managing his brand outside of his record sales.
With her knack for social media management, she does an excellent job managing his Instagram account. She is also responsible for creating and inspiring some of the art included in his album covers.
The couple currently resides together and shares homes in Denver and Los Angeles.
Lara McWhorter – Net Worth
McWhorter earned most of her wealth from working as social media manager for Illenium as well as brand deals on Instagram.
Therefore, Lara McWhorter has an estimated net worth of $500,000.
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