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Nathan Apodaca Net Worth 2024

Nathan Apodaca Net Worth – $1 million

What is Nathan Apodaca’s net worth? Who is Nathan Apodaca’s wife?


Nathan Apodaca is a TikTok star and entrepreneur.

His TikTok videos have achieved massive success, and many people are curious to know how much money he has been able to make by monetizing his social media profile.

The Origin Story

Apodaca was born on October 24, 1982, in Mexico and currently lives in Idaho Falls, Idaho.

He sometimes goes by the nickname “DoggFace” or via his social media handle, @420doggface208.

He is best known for a video made in which he lip-syncs to Fleetwood Mac.

He is also a fan of DMX, Hall and Oates, and Marvin Gaye.

He takes inspiration from the motivational speaker and entrepreneur Gary Vaynerchuk.


Apodaca achieved fame in October 2020 when he had a TikTok video go viral.

The video featured him skateboarding and lip-syncing to Fleetwood Mac’s song “Dream” while drinking Ocean Spray cran-raspberry juice.

He made the video after his car broke down, which led him to ride his skateboard to work. ”I posted it and didn’t think it was gonna blow up as much as it did,” Nathan told The Guardian.

what is the net worth of Nathan Apodaca


The idea for lip-syncing to the song came to him spontaneously.

He’d been introduced to TikTok by his daughter, who had used the app to make a dance video.

In the week after Apodaca released his video, streams of Fleetwood Mac’s 1977 song skyrocketed, reaching 8.47 million streams.

Several of the band members made their own videos based on Apodaca’s, as did a variety of other celebrities, including Lt. Gov. Mike Cooney of Montana.

Before his video went viral, he’d worked at a potato processing plant. ”I’m a laborer,” Apodaca said in an interview with Huffington Post. ”I could work 12-16 hour days straight, Monday through Friday, no sweat.”

He’d worked at the plant for over 20 years and continued to work the job even after his video had gone viral.

In the days after posting the video, he received roughly $15k in donations to help him buy a new car.

Fans began donating after seeing a previous tweet in which he had discussed living in a Walmart parking lot.

After seeing the tweet, fans began sending him money via his PayPal account.

Ocean Spray later gave Apodaca a truck as well as a lifetime supply of juice to thank him for the marketing work his video had done.

They also gifted him and his fiancée a honeymoon to a tropical location.

After his social media success, Apodaca launched a clothing line, Doggface Merch.

The company sells a variety of clothing items as well as marijuana paraphernalia, skateboards, and snacks.

In 2021, he also launched a company to sell alcoholic cranberry juice.

Nathan Apodaca Net Worth


At one point, he attempted to sell an NFT of his viral TikTok video, though singer Stevie Nicks blocked the use of the Fleetwood Mac song previously featured in the clip.

In addition to his business ventures, he has collaborated with Boston Market to organize food drives.

Arrested for Marijuana Possession

In December 2022, Apodaca was arrested for marijuana possession. Nathan was released after he was booked on a $600 bond.

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Nathan Apodaca is married to Estela Chavez.

In November 2020, Nathan Apodaca engaged Estela Chavez at the Nobu Hotel in Las Vegas.

He reportedly proposed with a diamond ring worth $22k.

They first met in 2000. At the time, Apodaca and Estela worked at the same potato warehouse.

He lives with Chavez and his children, Makyla, Angelia, and Chavez.

I will always love each an every one of you with all my heart,” Apodaca said about his children in 2022 on his Instagram.

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doggface net worth

Nathan “Doggface” Apodaca attends the 13th annual Fighters Only World Mixed Martial Arts Awards – @Getty

Nathan Apodaca – Net Worth – DoggFace 2024

So, how much is Nathan Apodaca worth?

Apodaca paid $320k in cash for his first home. He thought it would be necessary to pay in cash because his credit was poor.

Before his success, he lived in a trailer with no running water or electricity. ”The only way you can make a difference is if you’re involved,” Apodaca revealed.

Nathan’s streams of income include social media, his merchandise company, and his alcoholic juice company. Apodaca has also appeared as a “guest card” in Cheech and Chong Bud Farm.

Therefore, Nathan “Doggface” Apodaca has an estimated net worth of $1 million.

His net worth before going viral is estimated to have been approximately $200. “Social media is a trip,” Nathan said in a recent interview. “It’s very powerful.

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