Teal Swan Net Worth – $3 million
What is Teal Swan’s net worth?
Introduction
Hundreds of thousands of wellness retreats and spiritual centers are run across the US every year.
As a spiritual teacher, Teal Swan operates some of her own—although she calls herself a “spiritual catalyst.”
She has gone even further, calling herself a “personal transformation revolutionary” amongst her hundreds of thousands of social media followers.
With a staggering 305 million views on YouTube, Swan definitely has the influence she needs to reach the masses—and she’s using it to connect with people who share her belief in reincarnation.
More than that, though, she’s using it to connect with those in search of mental health advice—those suffering from depression, anxiety, and even some who find themselves in the midst of a mental health crisis.
In fact, Swan—who claims to have attempted suicide “several times” and survived—once claimed that her experience gave her an insight that qualified mental health professionals don’t have.
This polarizing figure in social media has earned herself a lot of attention—and not all of it is positive.
But what do we really know about Teal Swan? Where has she come from? Who is she? And what has she done?
Read on to find out more.
The Origin Story
Mary Teal Bosworth—who now goes by the name Teal Swan—was born in Santa Fe, New Mexico, on June 16, 1984.
When she was a child, she and her family moved to Logan, Utah.
Teal was a troubled kid and received therapy throughout her childhood from famed therapist Barbara Snow.
A Dark Twist
Snow was a key figure in what became known as the Lehi child sexual abuse scare in the late 1980s—where she was accused of coaching children to accuse adults of abuse.
The University of Utah’s director of clinical psychology at the time called Snow’s approach “coercive and highly questionable.”
When Teal Swan talks about her childhood, she often references abuse and suffering at the hands of adults—including satanic rituals and sadomasochism—that increased from the time she was six years old. She also states that she would be regularly taken by an adult to perform “cult rituals.”
Fortunately for Swan, she believes that without her tough childhood, she wouldn’t have “a real grasp on […] human suffering or how to heal it.”
According to her, the “gift” of her own suffering is that she has a knowledge that others don’t, which allows her to provide valuable spiritual guidance.
In a nearly four-hour episode of the Mormon Stories Podcast—hosted by Samantha Shalley and Dr. John Dehlin, a childhood friend of Teal Swan’s expressed her surprise at the claims.
Diana Hansen Ribera spent much of her childhood around Teal—who went by Mary at the time.
Ribera told the hosts of the podcast that she had never seen physical signs of abuse, and described Teal as a “confident, outgoing” child—worlds apart from the picture Swan painted of herself.
She also noted that Teal had bizarre behaviors.
The pair were friends from the time Swan was 11 or 12.
A Rising Star
By the time Swan had reached her late 20s, she had begun to craft her path in life—as a spiritual teacher, author, and YouTube influencer.
She released her first book in 2011—The Sculptor in the Sky.
She also launched her YouTube channel and invited her viewers to attend her first official event—a Salt Lake City based synchronization workshop.
Her second book—Hunger of the Pine—would be released in 2020.
Her first speaking engagement attracted 20 people.
It wasn’t long after she made her social media debut that Swan started attracting some mainstream attention.
In 2015, a columnist from Cleveland wrote about Swan’s teachings.
She was also the focus of a 2017 documentary called Open Shadow: The Story of Teal Swan.
A year after the documentary aired, The Gateway podcast ran a series that showcased Swan’s approach to processing trauma—and her teachings around depression and mental health. Jennings Brown, the podcast’s host, said at the time that Swan was different from other “spiritual leaders.”
With more mainstream attention came more reporters digging into Swan’s work—and not all of it had a positive outcome.
Courting controversy or misunderstood mystic?
In 2019, respected BBC journalist Lebo Diseko penned an article about Teal Swan.
In the article, he pointed to Swan’s use of visualizing death as a form of treatment.
“[Swan] suggests that suicide be seen as “our safety net or our re-set button.” Teal also encouraged those dealing with death ideation to seek medical help, although at one point Diseko notes that she said the “may not help long-term.”
Diseko went undercover in the Teal Tribe Facebook group—where Swan has more than 27,000 followers—to take the pulse of the core of her teachings.
Throughout that time, Diseko noted that much of the content posted was “disturbing,” although the journalist did point out that there were often prompts to contact support hotlines for mental health sufferers.
When questioned for the BBC piece, Swan explained that she felt “a lot of anxiety” about not being able to moderate the Facebook group more thoroughly, and admitted that her demographic was “an unstable group of people.”
She also explained that she questions whether social media is the right avenue for the sensitive topics she deals with, but ultimately thinks her younger self would have wanted someone on YouTube “telling me how to feel differently.”
After the interview, Swan uploaded a video to social media to state that she was against suicide and just wanted to remove the stigma around the subject—something that many mental health professionals wish to achieve.
In May 2022, another documentary centered around Teal Swan aired—it was a four-part series titled The Deep End.
The film crew had followed Swan for several years and exposed the rules around her organization.
Swan was unhappy with her portrayal in the series—where she comes across as manipulative and controlling—and accused the producers of being deceptive.
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Teal Swan – Net Worth 2024
So, how much is Teal Swan worth? Bosworth earned most of her wealth from selling copies of her books, ads on YouTube, and posting on TikTok. On Amazon, Swan sold an estimated 400,000 copies of her books. Therefore, Teal Swan has an estimated net worth of $3 million.
On YouTube, Swan has over 305 million views–about $900K in revenue.
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