Brendan Greene, aka PlayerUnknown, is the lead designer and director of the online multiplayer battle royale game PlayerUnknown’s Battlegrounds.
He was born in 1976 in Ballyshannon, Ireland.
His father served in the army for 35 years.
Some of his first jobs were as a DJ and as a web designer.
In 2013, Greene released an Arma mod.
”I was a photographer. I did web design,” he explained in an interview. ”I understood code. I couldn’t write it very well. But that’s how I got into it.”
Later, Bruce designed the mod for the open-world survival game DayZ called DayZCherno+. The Irishman also worked on H1Z1, a fast-paced highly competitive battle royale shooter.
PlayerUnknown’s Battlegrounds (PUBG)
After H1Z1, Greene was appointed the creative director of Bluehole (now Krafton Game Union), a South Korean video game developer company which set up a subsidiary, PUBG Corp., to make PlayerUnknown’s Battlegrounds (PUBG).
”Chang-Han Kim [the Chief Executive Officer of the PUBG Corporation] sent me an email saying, ‘I have an idea for a battle royale game. I’ve wanted to make one myself for about ten years, and I saw what you did with Arma 3 and H1Z1. I loved it,” Greene explained for PC Games about how he become the director of PUBG. He added: ”Would you be interested in coming out here, talking to us, and working on your vision of a battle royale game?’”
The game concept for PUBG was inspired by a Japanese horror film called ”Battle Royale.”
Greene moved from Ireland to South Korea to make the game. Since Brendan could not speak Korean, several translators were needed to help transmit instructions.
”We worked our asses off for nine-ish months,” Greene said. He continued: ”Korean devs, my God. I was in at 9 AM and leaving at midnight most days for about nine months.”
After Player Unknowns Battle Ground launched in 2017, it quickly became the top of the most-played on Steam. In the first three days of its release, PUBG made $11 million. It grossed about $900 million from 30 million sold copies in 2017.
From January to May 2019, the game sold about 5 million units.
”The success we gained is so insane … I never expected this,” he said in a 2017 interview. Greene added: ”What really passions me is the loot system. The way the loot system works, to me, is what makes battlegrounds. Because you are always searching for something … it’s never going to give everything that you want.”
In March 2019, it was reported that Greene moved to Amsterdam to work on a new project. He will be the head of a new division – ”PUBG Special Projects.” ”We are tasked with exploring, experimenting, and creating new technologies, tools, pipelines, and gameplay, but for me, it is more than that,” Brendan stated.
”I’ll be based in Amsterdam, rather than Seoul, and focused on building out an entirely new division to focus on research and game development,” he told VentureBeat.
Greene will also remain a consulting creative director on PlayerUnknown’s Battlegrounds.
”One of my dreams is to create worlds at scale,” said the Irishman. ”Hundreds of kilometers by hundreds of kilometers, with thousands of people, and these are hugely difficult problems to solve.”
Brendan Greene was married to a Brazilian woman, but he is now divorced.
He has a daughter.
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”The simplest games have been among the most successful.”
”The wonderful thing about the battle royale community, in general, is that they’re super passionate.”
”If a game is going to be a successful e-sport, the players have to want it, the community has to want it.”
[On PUBG copycats] ”I want other developers to put their own spin on the genre… not just lift things from our game.”
In 2017, he appeared on Ethan Klein’s H3 Podcast.
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Brendan Greene – Net Worth
Greene earned most of his wealth from serving as the lead designer and director of PUBG. He also worked on the open-world survival game DayZ.
He is currently the Director of Special Projects at PUBG Corporation. Therefore, game designer Brendan Greene has an estimated net worth of $210 million. Interestingly, he was living with his parents and on social welfare (about $200 per week) in 2014.
Featured image source – © Guliver / Getty Images.
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