Skip to Content

Cole LaBrant Net Worth | Wife

Cole LaBrant Net Worth – $10 million

What is Cole LaBrant’s net worth? Also, who is Cole LaBrant’s wife?


Cole LaBrant is an American YouTuber best known for running the collaborative YouTube channel ”The LaBrant Fam.”


He was born on August 21, 1996, in Alabama, USA.

Cole has four brothers named Tate, Clay, Jack, and Luke, and a sister named Lily.

LaBrant rose to fame by posting videos on Vine with his friends, John Grice and Baylor Barnes. They were known by the name of ”Dem White Boyz.”

In 2014, LaBrant tweeted Selena Gomez to ask if she’d be his date for his upcoming high school prom. Gomez didn’t respond.

In 2016, Cole and his mother, Sheri LaBrant, competed in The Amazing Race 28. The duo finished in second place during the season finale. 

”I definitely think that, as a mom, it was a dream come true to travel the world with your kid,” Sheri said.


The LaBrant Fam channel was started on August 24, 2012.

Cole and Savannah usually upload fun family videos.

They reached 1 million subscribers on January 24, 2017.

In 2017, Cole appeared as himself in ”Jurassic World: Fallen Kingdom – The Trailer Rescue.”


On July 9, 2017, Cole LaBrant married Savannah Soutas.

Cole LaBrant with his wife Savannah Soutas

© Getty Images

They began dating in 2016.

”We spend just about every second of every day with each other, and I’m amazed by your character,” Cole said in March 2021. ”You make me the proudest husband, and I love showing you off.”

In October 2018, the couple penned the book – ”Cole and Sav: Our Surprising Love Story.” In the book, they share their inspiring love story.

”We both want our fans to connect with us on a deeper level,” LaBrant said in an interview with People. ”The main thing we’re trying to show our fans is a wholesome, not-perfect family that has a lot of fun together.”

“You’ll always be my girlfriend,” Cole dedicated a message to his wife on Instagram in 2022. “I love dating you, my love.”


The couple has two children together:

  • Zealand Cole LaBrant (born on July 29, 2020);
  • Posie Rayne LaBrant (born on December 28, 2018).

”He’s always thinking of others & is the most giving person I know,” Savannah wrote about Cole in July 2020 on Instagram. She added: ”He is constantly making me laugh and has given me and the girls the absolute best life.”

Savannah also has a daughter (Everleigh Rose Soutas  – born on December 14, 2012) from a previous relationship.

Cole LaBrant with Savannah Soutas and daughter Everleigh

© Getty Images

”I never want to take the spot of her real dad,” Cole talked about his relationship with Everleigh. ”She definitely knows she has two dads who love her so much.”

In February 2023, Everleigh’s dad passed away from an accidental FENTANYL overdose.

READ MORE: Megyn Kelly & Douglas Brunt

April Fools’ Day prank

Sav and Cole came under fire after uploading a video (now deleted) on their channel titled – “We Have To Give Our Puppy Away… Saying Goodbye Forever.” In the prank video, the couple told their daughter Everleigh that she has to give her dog away because they could no longer keep him.

”We’re giving Carl away to somebody else because we feel like we can’t take good enough care of him at our house,” Savannah LaBrant said. She added: ”We feel like we’re always filming or out-and-about at dance competitions all day or we’re busy doing stuff.”

Everleigh was devastated when her parents said they were giving away their dog. ”This is our April Fools’ video,” Sav said after several excruciating minutes. ”We get to keep Carl!”

”Too far?” Cole asks.

The video immediately sparked backlash across the internet.

In a follow-up video, the couple defended the prank but said the video was a “mistake.” 

One Twitter user wrote: ”Savannah and Cole’s prank on Ev is not funny and just makes them sh### people.” Another said: ”They should’ve stopped as soon as she was that visibly upset over giving her dog away.”

Cole wrote in the comments: ”We love our kids so much more than any hater or any of you subscribers ever could.”

In early January 2020, the couple uploaded a video titled – ”Our puppy has been missing for 3 weeks.” It appears that the dog was never found, and it is not clear what happened to Carl.

”Carl is gone. We don’t know where he is,” Cole said in the video.

”I think someone let him outside and didn’t put him back in, and I think he accidentally got out through the front door because that’s the only way that he could get out,” Sav added. 

READ MORE: Jeanine Pirro Net Worth


6′ 1″ (1.85 m)

Cole LaBrant – Net Worth

So, how much is Cole LaBrant worth?

LaBrant earned most of his wealth from running ads on his YouTube channel, sponsors, and selling merch.

On YouTube, The LaBrant Fam YouTube channel has over 4.6 billion views, meaning about $13.8 million in revenue before taxes.

Therefore, YouTuber Cole LaBrant has an estimated net worth of $10 million.

Note – Cole’s net worth is combined with his wife’s, Savannah.

READ THIS NEXT: Who is Phil Donahue?