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Jocko Willink Net Worth | Wife

What is Jocko Willink’s net worth? Who is Jocko Willink’s wife?


Jocko Willink (birth name – John Gretton Willink, Jr.), nicknamed – Jocko, is an American author, co-founder of Echelon Front, and host of Jocko Podcast, who earned the Silver Star for his work as commander of Seal Team 3’s Task Unit Bruiser during the Iraq War’s Battle of Ramadi.

Willink also has a black belt in Brazilian jiu-jitsu.


He was born on September 8, 1971, in Torrington, Connecticut, USA. In 1990, Jocko enlisted in the United States Navy. Willink received the NEC 5326 as a Combatant Swimmer.

Later, he was a Seal Task Unit Commander and a Navy SEAL Platoon Commander. He participated in the battle of Ramadi as commander of SEAL Team Three’s Task Unit Bruiser.

The Battle of Ramadi was fought during the Iraq War from March 2006 to November 2006.

In addition, Jocko served as a Navy SEAL instructor during his military career.

He retired from the US Navy in 2010.

Echelon Front

what is the net worth of Jocko Willink

@Getty Images

After he retired from the US Navy, Willink and Leif Babin founded Echelon Front, a leadership consulting company that customizes training to specific needs of organizations, companies, teams, and individuals.

Echelon Front has worked with over 400 businesses. Jocko serves as an executive coach, speaker, and leadership instructor.

He was a guest on the podcast ”The Tim Ferriss Show” on September 25, 2015.

In 2015, Willink and Echo Charles started The Jocko Podcast, where they talk about winning mindsets, self-discipline, personal growth, Brazilian Jiu-Jitsu, military history, military strategy, and leadership.

He also has a YouTube channel, named Jocko Podcast. 

In 2017, Jocko kept a TEDx talk at the University of Nevada.


He “pretty much” follows the Paleo diet, a type of diet that is designed to resemble what human hunter-gatherer ancestors ate thousands of years ago. A paleo diet usually includes seeds, nuts, vegetables, fruits, fish, and lean meats. 

Every three months, he goes 72 hours without food. He once said: ”human beings can go for 30 days without food.”


Jocko Willink is married to Helen Willink.


Jocko has four children, a son and three daughters.

He tweeted in 2017: ”My wife wouldn’t have married a man with soft uncalloused hands. Neither will my daughters.”


Jocko Willink is 5 ft 11 in (180 cm) tall.


Jocko Willink worth

Cam Hanes and Jocko Willink – @Getty

He weighs about 230 lbs.


”Don’t let your mind control you. Control your mind.”

”Without perseverance in combat, there can be no victory.”

”I was not a man amongst men; I was only a man…a man amongst Heroes.”

”You really never know who will make what decision.”

”Leadership is infinitely more about brains than it is about brawn.”

”Leadership is the capacity to get that group of people that you’re trying to get.”

”Do something that gets your blood flowing and gets your mind in the game.”

”Leadership starts with ownership – ownership of everything.”

”It’s not what you preach, it’s what you tolerate.”

”Don’t focus on your promotion. Focus on doing a great job.”

”Going nowhere fast. Better than going nowhere slow.~

”In all branches of the military, you rely on each other to make sure you’re safe.”

”If you can wake up early in the morning, get a head start on everyone else that’s still sleeping.” (Independent)

”Discipline equals freedom.”

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In 1995, he started training in Brazilian Jiu-Jitsu. Later, Jocko earned a black belt in BJJ from an American mixed martial artist, Dean Lister. Jocko said for Men’s Journal about BJJ: ”Jiu-Jitsu is a great workout both mentally and physically.” Willink later added: ”You want to be strong for it and flexible for it.” 

In another interview, Jocko said: ”The thing about Jiu-Jitsu is it is also not for everybody. It can be very humiliating and humbling.”

Another famous Jiu-Jitsu practitioner is Rickson Gracie.

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Jocko Willink – Net Worth

So, how much is Jocko Willink worth? Willink earned most of his wealth from serving in the US Navy for 20 years. He also has his own gym, Victory MMA and Fitness. In addition, Jocko has become a designer of a line of men’s denim jeans. Therefore, American retired Navy SEAL officer Jocko Willink has an estimated net worth of $5 million.

During his military career, Willink was awarded the Navy Unit Commendation Ribbon, Meritorious Service Medal, Bronze Star Medal, Silver Star Medal, and many other unit and personal awards.

Moreover, Willink makes money from selling his books, which include the following:

  • Mikey and the Dragons;
  • Way of the Warrior Kid series;
  • The Code. The Evaluation. The Protocols: Striving to Become an Eminently Qualified Human;
  • Leadership Strategy and Tactics: Field Manual;
  • The Dichotomy of Leadership: Balancing the Challenges of Extreme Ownership to Lead and Win;
  • Discipline Equals Freedom: Field Manual;
  • Extreme Ownership: How U.S. Navy Seals Lead and Win.

Jocko hosts a weekly podcast called the Jocko Podcast. His YouTube channel has over 302 million views, meaning about $900k in revenue.

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