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Bailey Sarian Net Worth $7 Million

What Is Bailey Sarian’s Net Worth?

Bailey Sarian is a YouTube beauty influencer who has a net worth of $7 million. She has gained a unique following, thanks to the way she peppers her makeup tutorials and GRWM videos with true crime stories.

Her bubbly personality, charismatic delivery, and ultra-glam good looks have helped her gain a following of millions—7.3 million and counting—all while she talks about murders, mysteries, and makeup.

But is Bailey Sarian really as morbid as her channel can seem?

And how did she go from working at a beauty counter to retelling some of the world’s most horrific crimes on a makeup channel?

The Origin Story

Bailey Sarian was born on 26th November 1988, in California.

Her mom was a 911 dispatcher when Bailey was younger, and as a child, she had always had a fascination with crime and mysteries.

Sarian has two sisters—one older, and one younger—and is a devoted aunt to her sister, Madison’s, baby.

Sarian graduated from Paloma Valley High School in Menifee, a city in Riverside County, California.

After graduating, she moved to Los Angeles to study makeup artistry, and eventually scored a job at Sephora—a mecca for beauty products and cosmetics.

She worked as a makeup artist throughout her early career, working mainly in commercials, music videos, and with bridal parties.


On Friday the 13th of December, 2013, she met Fernando Valdez—a well-known tattoo artist from Temecula who specializes in black and grey work and lettering.

Bailey Sarian and husband Fernando Valdez

© Getty Images

The pair became inseparable, and got engaged in 2017.

They are parents to an American Pit Bull Terrier named Saint.

In 2022, Bailey Sarian and Fernando Valdez announced their separation.

At the time of writing, Bailey Sarian is not married and probably single.

Finding Her Niche

Sarian didn’t go straight from working the register at Sephora to freaking people out with her true crime fascination. She worked at cult cosmetic brand Urban Decay, and then under Jill Powell on music videos for major entertainers like Demi Lovato.

But deep down inside, she couldn’t shake her fascination with the morbid and macabre, which she’d unlocked while listening in on her mom’s work calls.

Sarian explained that, while she had been tagging along to her mom’s job, she had overheard a call that came in. A young girl, who sounded like she was the same age as Bailey, had called 911 when an intruder broke into her house. Bailey’s mother told her to hide in a closet and lock it until police arrived.

Standard dispatcher procedure is to end the call when the police arrive at the address, which meant Bailey never found out what happened to the young girl. She explained, “I still wonder what happened to her.”

Calls like these embedded themselves in Sarian’s psyche, and ignited her interest in the true crime genre.

In 2013, a then-25 year old Bailey launched her YouTube channel to share makeup tutorials and share a glimpse behind the curtain of a makeup artist’s life. Although she enjoyed connecting with her subscribers and helping them take their makeup skills to the next level, something was missing.

After 6 years on YouTube, and growing a healthy subscriber count, Bailey did something risky—she started adding some unorthodox storytelling to her GRWM videos.

Risky Business

© Getty Images

Initially, Bailey polled her viewers to gauge whether there was interest in the kind of stories she wanted to talk about. There was.

Her first video under the Murder, Mystery, and Makeup banner—that’s MM&M, for avid Bailey Sarian fans—was about Chris Watts and the murder of his family. The video garnered 100,000 views in less than 24 hours.

The reaction from viewers was decidedly mixed. She has been slammed for creating “disrespectful trash” by some, and hailed as something of a voice for the victims of crime by others.

Generally, most viewers understand what she’s trying to achieve by the time they finish her videos, which she delivers with her trademark positivity, down to earth nature, and curiosity.

READ MORE: Who is Phil Donahue’s wife?

MM&M Takes Its Toll

Bailey Sarian age

© Getty Images

After filming over 60 episodes of the Murder, Mystery, and Makeup series, even someone with a morbid fascination with crime needs a break.

To protect her mental health, and prevent burnout, Sarian has learned not to research cases when she’s feeling low.

She also hired a research partner in March of 2021, to help prevent her from getting overwhelmed with the gory details.

Now that her YouTube channel is her full-time hustle, Bailey has also become more disciplined in what she watches and reads in her own time.

She’s stopped listening to crime podcasts, she doesn’t watch many true crime shows anymore, and she went as far as to ask fans to stop sending her graphic details when they request that she cover a specific story.

The bubbly entertainer with the quirky aesthetic has branched out from MM&M Mondays, too. On Saturdays, she uploads regular content—like celebrity-inspired makeup tutorials.

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Net Worth

So, how much is Bailey Sarian worth?

Sarian earned most of her wealth from sponsors, ads on her popular YouTube channel, and selling merch.

On YouTube, Bailey has over 975 million views, meaning about $2.9 million in revenue before taxes.

Some of her sponsors are LORAC Cosmetics and Urban Decay Cosmetics.

In 2020, Bailey created the Venice Fling Bailey Sarian x ESTATE Eyeshadow Palette. 

Sarian also has over 11 million followers on Facebook.

Some of Sarian’s sponsors via her Instagram are M·A·C Cosmetics, Sephora, Trixie Cosmetics, and more.

In 2022, Sarian bought a 3,730 square feet house in Hollywood Hills, LA, for $4.1 million.

Therefore, American social media personality Bailey Sarian has an estimated net worth of $7 million.

Want to know what a Murder, Mystery, and Makeup video looks like? Check out her Jeffrey Dahmer vid, with a whopping 12 million views.

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Natalie Callahan

Wednesday 19th of January 2022

I found Bailey about two months ago and I am totally addicted to her podcasts! She just tells it like it is and I absolutely love her in very much enjoy listening to her stories she is funny and professional I love it!


Tuesday 2nd of November 2021

I love her! She’s unique, her stories are interesting, she’s funny, and beautiful. I’ve learned makeup tricks from her.

Brenda McCloud

Wednesday 13th of October 2021

Bailey Sarian is my favorite storyteller!! I love to listen to her Murder, Mystery, and Makeup and now Dark History. Her unique style and high ethical standards comes through as it seems like she is talking just to me for my bedtime story. The Trail of Tears was so insightful with more history I did not know. We use to live right near where it began in Georgia! Also, so glad she takes breaks for herself as to not burnout.