Brent Rivera Net Worth

Brent Rivera is a US-born and raised social media star and actor, most famous for his role as Alexander in Alexander IRL.

Before its spectacular slip into obscurity, Vine was Rivera’s main social media platform of choice, but the agile entertainer has since moved on to YouTube (where he had 16 million subscribers by 2021), TikTok (38 million followers and over a billion likes) and Instagram (add another 22 million followers there).

The wildly successful content creator knows social media—and how to leverage it to get what you want.

He’s the CEO and founder of Amp Studios, a business that describes itself as a “talent incubator,” and he’s got business opinions every social media marketer needs to hear.

Want to learn more about this up-and-coming uber-celebrity?

Here’s what we know.

The Origin Story

Brent Austin Rivera was born on the 9th of January, 1998, in Huntington Beach, California.

His dad, John Rivera, is a California firefighter, and his mom, Laura, is an elementary school teacher.

Brent has two brothers, eldest brother—and Junior Ducks Hockey national champ—Blake, and Brice, and younger sister Alexa Brooke (Lexi).

As the youngest of the boys, Brent was used to getting loud to get noticed in his family.

Both he and his kid sister, Alexa, are social media stars in their own right, so the extroverted youngsters have had a lot of practice in getting the spotlight on themselves.

Not sure you’ve heard about Alexa Brooke Rivera?

Her social media name is Lexi Rivera, and she got her big break appearing in some of Brent’s videos and blogs.

Now, the Latina beauty collaborates with her big brother from time to time, but she’s got more than 6 million subscribers on YouTube…and an impressive follower count across all the major social media platforms.

A Little Hard Work Goes A Long Way

what is the net worth of Brent Rivera
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Ask Brent Rivera how he got so famous, and it all comes down to one thing: a highly engaged fan base.

Ever since he scored his first viewer on Vine, he was hooked.

He courted the social media spotlight incessantly, with one goal in mind—to make his fans happy.

And it worked.

After climbing the social media ladder—jumping from Vine to YouTube, and parlaying that into a strong following across newer platforms like Instagram, then Snapchat, then TikTok—the star was almost a household name.

His biggest mainstream break came in 2017 when he was cast in the role of Alexander in YouTube Red’s hit show, Alexander IRL.

As a producer on the show, Brent also enjoyed the control he had over his image—and his career path.

2018 brought with it Brobot and Hulu’s Light as a Feather, where he starred as Isaac Salcedo for two seasons.

Then came Brent Rivera’s Dream Vacation on AwesomenessTV.

At the same time, Brent was capturing the attention of the powers-that-be on the mainstream stage.

He was nominated for a 2019 Teen Choice Award for Male Web Star, a Streamy Award for Best in Lifestyle, and a 2020 Streamy Award for Juanpa Zurita’s Creator Honor Award. He won the last award.

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Taking Care Of Business

Brent Rivera Net Worth
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Rivera knows what creators need…because he is one.

With that in mind, he took the plunge in 2019 and formed his own content creation agency: Amp Studios.

He and co-founder Max Levine have built the business into an entire studio to promote a solid roster of creators and brands.

When asked why he would even consider going down the business ownership path, Brent said:

“I wanted (to) help creators start their own businesses. It’s a cool thing to see someone go from 5,000 followers to 5 million.”

Ben Azelart, a close friend of Rivera’s, did exactly that in 2019, and Brent was inspired to see the struggle of growing your brand pay off.

So is there really anyone on Rivera’s resume?

Not only is the roster impressive, but the statistics are also staggering.

With a list of A-list influencers like Alan and Alex (the Stokes brothers), little sister Lexi, and Ben Azelart, the Amp Studios team also claim they can generate a billion views in a month.

Brent’s goal is to become the next Disney channel—and to develop clean, genuine, appropriate content for people at any age.

He’s received flack in the past for his aversion to Instagram models.

Now, he won’t bring them on board at AMP, regardless of their follower count. “All the top creators, they’re not 10 out of 10s. Their personalities are amazing, and they make great content.”

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Love Is In The Air

Eva Gutowski has 10.8 million subscribers on YouTube, and she’s been good buddies with Rivera for a long time now.

Brent Rivera with Eva Gutowski
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Still, despite fans desperately shipping the pair together, Rivera assures his viewers that she is really “a best friend.”

Fans aren’t convinced, but the couple—if they are indeed a couple—are managing to keep things pretty much under wraps for the time being.

Brent Rivera – Net worth

Rivera earned most of his wealth from managing Amp Studios, sponsors, and ads on his YouTube channel.

On YouTube, Brent has more than 3.2 billion views, meaning about $10 million in revenue before taxes.

Therefore, YouTuber Brent Rivera has an estimated net worth of $8 million.

Want to see Brent Rivera’s version of a prank? Check out this video where he tells his mom to shut up in front of his friends

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