What is Lexi Rivera’s net worth?
Lexi Rivera is a social media sensation who has a net worth of $7 million. If you recognize the Rivera name, it’s probably because of Lexi’s big brother, Brent.
Brent Rivera is a social media star and actor, most famous for his role as Alexander in Alexander IRL.
Vine used to be Rivera’s main social media platform, but the agile entertainer has since moved on to YouTube (where he had 18.8 million subscribers), TikTok (43 million followers and over 1.4 billion likes), and Instagram (22.1 million followers).
But he’s not the only Rivera taking the world by storm.
Little sister, Lexi, has grown into a successful influencer and entertainer in her own right.
With all-American good looks, a sense of humor, and big brother’s clout behind her, she had racked up over 8.34 million subscribers on YouTube.
She posts videos every week and is known for playing pranks on her friends, like pretending she’s pregnant and flirting with Brent’s best friend.
She also throws obscene amounts of money at challenges like $10 date vs. $10,000 date.
When you go from relative obscurity to a billion video views in just a few years, it’s only natural that most netizens are going to be asking where she came from.
Here’s what you need to know.
The Origin Story
Brent Rivera & Lexi Rivera @Getty Images
Alexa Brooke Rivera was born on the 7th of June, 2001, in Huntington Beach, California.
The Golden State native is the baby of her family, with her parents having three boys—Blake, Brice, and Brent—before her.
Her dad, John Rivera, is a California firefighter, and her mom, Laura, is a school teacher.
Lexi comes from a family of high achievers.
Blake—the eldest—is a Junior Ducks Hockey national champion—and Brent is dominating the social media teen/tween space.
Lexi got her first start on YouTube in August of 2010.
Lexi Rivera attends the Nickelodeon’s Kids’ Choice Awards 2022 at Barker Hangar – @Getty
Back then, big brother Brent started a channel on her behalf—he called it Lexiloulouu.
Lexi, who was only 9 years old at the time, was a promising gymnast right through school, and Brent thought her own channel would help her get publicity and showcase her talents.
Not long thereafter, his own social media accounts started to blow up…and he let things slide on his sister’s channel.
Her Lexiloulouu account was inactive by 2012.
Her account might have been inactive, but her gymnastics career wasn’t.
She had started training in gymnastics when she was in elementary school and often participated in local and state-wide competitions—even taking out the top prize in inter-school competitions.
She has shared some of her gymnastics routines on Instagram, TikTok, and YouTube.
While gymnastics may not be a part of her everyday life now, Lexi is still committed to a healthy and active lifestyle.
She takes dance classes and uploads routines to TikTok, she works out regularly, and she goes to the gym.
Take 2
@Getty Images
As Lexi got a little older, she started showing an interest in what Brent was building on social media.
She appeared a lot more on his channel and started building her own following on Instagram.
The beautiful teenager’s audience grew rapidly on Instagram, and by leveraging her looks—and her famous-by-proxy status—she launched a new YouTube channel in July of 2018.
Her first ever video was a Q&A with her Instagram fans, and her early career on social media consisted of fashion and beauty videos.
Family Ties
Lexi Rivera attends Nickelodeon Kids’ Choice Awards 2024 – @Getty
Lexi may seem like she spends a lot of her time with fellow influencer brother, Brent, but she’s adamant she doesn’t have a favorite.
She explained:
“I love all (my brothers) equally. I really am lucky. I’m really lucky. They all love me very much, and I love them all very much.”
Despite that, she still maintains that she is closest to her mom.
In interviews, she sings her mother’s praise for teaching her the value of hard work and positivity.
She also credits her mother with teaching her to respect others and embrace people for who they are.
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Love In The Time Of YouTube
As anyone who follows influencers can tell you: you can never believe what comes out of your favorite social media star’s mouth.
Such is the case with Lexi Rivera and Ben Azelart.
Lexi Rivera & Ben Azelart – @Getty Images
Lexi met the talented skateboarder and YouTube prankster and featured heavily in his videos from 2017 onwards.
The pair swore that they weren’t dating and claimed to be friends for most of that time.
Then, in November of 2020, they posted a video to say they had broken up.
Lexi described their relationship as “confusing” and “on and off,” while Ben said that being in a relationship online was “a little too complicated.”
The pair called it quits, and Lexi started dating his friend, Andrew Davila.
Davila is featured in Lexi’s clickbait video, My ex meets my new boyfriend, adding the disclaimer that the pair were just ‘really good friends.’
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Net Worth
So, how much is Lexi Rivera worth? Alexa earned most of her wealth from ads on YouTube, selling merch, and sponsors. On YouTube, Lexi has over 2.9 billion views, meaning about $9 million in revenue before taxes. On TikTok, Lexi has over 26 million followers. Therefore, American YouTuber Lexi Rivera has an estimated net worth of $7 million.
Interested in learning more about Lexi Rivera? Watch (and cringe) as she and her brother see who can diss the other harder.
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I am Bulgarea Candin Stefan, and I founded FamousPeopleToday.com in 2018. I’m using my bachelor’s degree in economics and 9 years of experience in blogging to guide millions of people through the incredibly complex world of celebrity net worths.