Mat Best – Net Worth, Biography, Wife, Book

Mat Best is a former U.S. Army Ranger who makes YouTube videos mostly related to the second amendment and political views on his MBest11x YouTube channel, that has earned more than 962,000 subscribers.

Best has five OIF/OEF combat tours with the 2nd Battalion 75th Ranger Regiment.


He was born on October 2, 1985, in El Paso, Texas. Mat said during an interview:

”I grew up in Santa Barbara, California, graduated high school, and went straight into the military about three months later.”

His father, grandfather, and two brothers all served in the US Marine.

At age 17, Mat joined the Army and was deployed 5 times to Afghanistan and Iraq with the 2nd Ranger Battalion, 75th Ranger Regiment, an elite light infantry airborne special operations force that is part of the US Army Special Operations Command.

The main mission of the 75th Range Regiment is to conduct direct action raids in sensitive or hostile environments worldwide, typically capturing or killing high-value targets.

The 75th Ranger Regiment is composed of one special troops battalion and three Ranger battalions, and is headquartered in Fort Benning, Georgia.

Mat turned 18 during basic training after which he was sent to the 2nd Ranger Battalion and joined his platoon in Mosul, a major city in northern Iraq that is located some 250 miles (400 km) north of Baghdad. Best once said:

”I’ve done a lot of dumb stuff, but once myself and five other privates moved a senior NCO’s car from the parking lot and blocked the 2nd Ranger Battalion gates.”

Mat later added:

”It was a little Honda, like a two-seater, and you got six Rangers who are all jacked up, so it was pretty easy.”

After his service with the military, he served as a contractor for the CIA.

Moreover, Mat obtained a Bachelor’s Degree in Liberal Arts, the title of an undergraduate bachelor’s degree. This title is awarded to students who pursue interdisciplinary studies, major in liberal arts, or design their own concentrations.


Mat started posting to YouTube on February 2012. Best said:

”The first couple of videos were a joke, but the first one got 30,000 hits, so I said, Hmm, maybe I can do this!”

He first made waves through the military and special operations community with his YouTube video ”How To Be An Operator,” that was a satirical look at members of elite special operations units and currently has over 2.8 million views on YouTube.

In the present day, his channel has over 1.06 million subscribers, and more than 145 million views.


Mat married Noelle Best in 2017. Noelle has helped him to run his Black Rifle Coffee brand.

Additionally, Noelle has regularly been featured on his YouTube channel and in his original comedic sketches.


On August 20, 2019, Mat published a book titled – ”Thank You for My Service.”

Mat said about his book:

“It was a very rewarding experience because I’ve had the ability and opportunity to share a little more of my story and go a little more in-depth than you can just from the internet.”


During a recent interview, Best said:

”I can honestly admit that I do not have the key to success and happiness in life.”

Mat continued:

”What I do have is perspective, and that is what seems to define happiness. Life isn’t fair. Life isn’t always honest. And I will be damned sure that life isn’t easy.”

He is part of a generation called Millennials. Millennials (also known as Digital Natives, Generation Y, Generation Rent, Generation Me, and Echo Boomers) are generational cohort born roughly between 1980-2000. They know everything there is to know about social media since they are living it.

Millennials are multitasking pros and can juggle many responsibilities at once. Being told they were special and having been raised under the mantra “follow your dreams,” Millenials tend to be confident.

His zodiac sign is Libra. While Libra’s opposite sign, Aries, represents “me,” Libra represents “we.” Libra is an air sign symbolized by the scales, an association which reflects Libra’s fixation on harmony and balance.

The planet ruling the sign of Libra is Venus, making these people fond of expensive, material things, and also great lovers. Furthermore, people born under this zodiac sign are fair, peaceful, and they hate being alone.

Mat was born in the Year of the Ox. Ranking 2nd in the Chinese zodiac, Ox is the symbol of diligence in Chinese culture. People born in the Year of the OX feel a great responsibility towards their family. But, due to their confidence, they don’t allow anyone to go against their rules.

They are contemplative before taking actions, not easily affected by their surroundings but just follow their ability and concept. Also, they are talented leaders with a strong devotion to work and strong faith.

Mat Best – Net Worth

Best earned most of his wealth from his service in the US Army, working as a private contractor for the CIA, and from his YouTube channel – which has more than 145 million views (translating in about $290,000).

Moreover, Mat is one of the anchors on the popular Drinkin’ Bros Podcast and the Chief Branding Officer of the Black Rifle Coffee Company.

Also, Best co-founded and is CEO of Article 15 Clothing, an apparel company which supports veterans and the Second Amendment. Mat sits at the helm of this company with four of his veteran buddies, Cody, Rocco, JT, and Brad. Mat said regarding the revenue that Article 15 Clothing is producing:

”But then that first month we had over $10K gross sales, and everyone was not expecting it. The second month, we sold over $30K, and the third month we had sold $90K.”

Lately, the company has expanded its brand to include Leadslingers Napalm, Leadslingers Whiskey, Leadslingers Wheat Beer, and Black Flag Rum. Therefore, Mat Best has an estimated net worth of $2.6 million.