Ryan Trahan comes across as an unapologetically driven, inspired, entertaining YouTuber.
With millions of subscribers and a channel that at one point bounced from quick-witted commentary to vlogs to how-to tutorials to trending challenges, Trahan’s following enjoyed whatever content he wanted to offer them—but his following was still pretty small.
So how did he go from transient content and a few hundred thousand followers to the laser-focused brand that entertains millions of YouTube subscribers?
Here’s what we know about his journey.
The Origin Story
Ryan Trahan was born in Eagle Lake, Texas, on October 7, 1998. He describes his hometown as “small-town-rural-middle-of-nowhere Texas.
He attended Rice High School in Altair alongside his brother Matthew, and enjoyed a wide range of hobbies as a kid.
Even when he was in high school, Trahan felt a drive to be the best at whatever he did.
His hobbies, which included learning the trumpet, reading, running track, and playing Call of Duty, reflected on his character and work ethic, according to Trahan.
After he graduated from Rice High School, he enrolled at Texas A&M University, in College Station, Texas.
Around this time, his YouTube channel was attracting some interest, and after some complications involving the National Collegiate Athletic Association (NCAA), Trahan made the decision to drop out of college and focus on YouTube.
Ryan has a dog called Spock who is often featured on his channel, and got engaged to his long-time girlfriend—fellow YouTube content creator Haley Pham—in May 2020.
Finding His Way
Early on in Ryan’s YouTube career, his content was largely influenced by what was trending—commentary and current YouTube challenges—and he has admitted that wasn’t totally fulfilling him.
In an interview in 2019, he explained that it felt like he was picking a target to make fun of, and that didn’t resonate with what he wanted to offer.
He describes himself as “obnoxiously motivated” and decided that the best way to offer value to his viewers was to be his authentic, unfunny, nerdy self.
That plan worked.
Trahan found his footing by doing what he really found engaging—being curious. He started creating content around what if? moments.
He documented his attempts at horseback riding, financial experiments, trying to break obscure world records, and creating a 5-minute crafts series to showcase the weird and wacky craft tutorials he found online.
Finding who he really was and learning how to make his brand reflect his interests was a pivotal point in Trahan’s career.
He grew his channel exponentially, amassing over 2.6 million YouTube subscribers and 286 million video views by the end of 2020.
The Importance of Goalsetting
Seeing how his viewers responded to his more authentic content was inspiring for Ryan.
He set a new goal to improve his content in 2021 and beyond, saying that his team has the drive and “big thinking” to make the channel one of the biggest on the streaming platform.
He also added that because the new videos are so enjoyable to create, he knows it will be one of the best years ever for him and his squad.
With major players on the platform—like MrBeast—he says that YouTube is rewarding creativity and uniqueness more than just creators following trends.
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A Day In The Life Of…
Ryan has been pretty open in sharing that his days are pretty much fully taken up with YouTube at the moment.
Walking his fans through a typical day, he explained that YouTube isn’t just a full-time job—it’s his entire life at this point.
He wakes up a half-hour before sunrise to have a cup of coffee and watch the sun come up. He likes to focus on gratitude and connecting with the world around him to set his intentions for the day.
At 8:30 he heads to his team office—an investment property they own—where he works on creating content and handling admin and social media until 4.
Then he heads to the gym before going home to spend time with fiancée Haley Pham and dog Spock, eat dinner, and hit the sack by 10 pm. ”I can’t wait to build my life with you,” Ryan wrote o Instagram in May 2020.
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Ryan Trahan – Net Worth
Trahan earned most of his wealth from ads on YouTube (about $800k in revenue pretax) and selling merch. Therefore, YouTuber Ryan Trahan has an estimated net worth of $0.8 million.
Want to learn more? Watch Ryan Trahan spend 24 hours test driving Tesla Autopilot.
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