What Is Stevie Williams’ Net Worth?
Stevie Williams: #27 on Transworld Skateboarding’s “30 Most Influential Skaters of All Time” has a net worth of $5 million. He is a Philadelphia native with a colorful history and an amazing rise to fame in the skateboarding world. The pro skateboarder is one of the most hyped and well-respected in the world—and he’s been in the game a long time.
From winning his first tournament at the age of 11, to founding one of the most successful skate companies in the world, Williams has built up a reputation along with an empire.
Stevie has also built up influential partnerships with brands like Reebok and Casio.
Supra even teamed up with him to help him launch his S1W kicks in 2021.
Here’s what else we know about the long-time skateboarding pro.
The Origin Story
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Steven Williams was born on December 17, 1979, in Philadelphia, Pennsylvania.
Life was a little rough for the avid skateboarder who loved nothing more than exploring the streets on his board.
He and his friends were labeled “dirty ghetto kids” when they were getting into mischief in the big city—a name that would eventually come in very handy.
When he was 14 years old, Williams hitchhiked from Philadelphia to California with his board, a bag of clothes, and a dream—to be a pro skateboarder.
The Road to the Top
It all started when Stevie Williams and his friends met Element skater, Jeff Pang, at an event.
Williams was 12 at the time, and had been skating for about a year.
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Williams asked Pang how he could be a part of the Element team, and Pang invited him to be in the Element video Fine Artists volume 1.
In the video, Williams was given the name Lil’ Stevie, and the video showcased him in Philadelphia.
At 20 years old, Williams—who had tuned his skateboarding skills to a fine art by this point—was invited to appear on Zoo York’s Heads promo video.
He did—and the move led to opportunities with Chocolate Skateboards and DC shoes that year.
The Chocolate Tour video—recorded in 1999—boosted his reach even further, and the DC Shoes collaboration led to the release of his original shoe design by the time the millennium ball dropped.
Welcome to the New Millennium
Following his 2000-release DC sneaker design, Williams appeared in the brand’s 2003 The DC Video.
Buoyed by the success of his skate career so far, he got himself a business partner—Eli Soto, and formed his own company.
Kayo Corp—in association with Troy Morgan—released its own promo videos, and announced the arrival of the company’s four main brands: DGK, Organika, Expedition, and Gold.
Dirty Ghetto Kids
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When Williams and his business partners founded DGK—Dirty Ghetto Kids—as a skateboarding brand, he had no idea it was going to get so big.
Over the next two decades, it would become one of the icons of American skateboarding, with partnerships with Reebok, a merchandise line, clothing, and shoes.
The collection with Reebok—named RBK-DGK—made Williams the first pro skateboarder to ever be sponsored by the brand.
Off the back of the DGK brand and Reebok collaboration, Williams was also invited to design a Flipside Air Jordan skate shoe for Nike.
In 2013, when asked what the ethos behind DGK was, Williams explained that, for him, it was the importance of fun, community, and friendship.
“I like reminiscing about the things that made me psyched on skating as a kid. It helps me keep doing it.”
At the 15th annual Transworld Skateboarding Awards—where DGK took out Best Team—Williams said that DGK was his biggest accomplishment so far.
That year, the skateboarding icon also landed on the magazine’s Most Influential Skateboarder list at place #27.
He called Rodney Mullen, Guy Mariano, Daewon Song, and Henry Sanchez his biggest skateboarding influences.
The Birth of Sk8tique
Williams launched skate shop, L&K Limited in Oceanside, CA, in 2006, with business partner Nick Lockman.
He branched out to launch Sk8tique in Atlanta, Georgia, two years later, calling the store a skate boutique. It mainly showcased DGK and some select brands.
Next came Asphalt Yacht Club (AYC) in 2013—Williams signed Nyjah Huston and Stefan Janoski as part of the brand’s team.
Huston placed 7th for skateboarding at the 2020 Olympic games, and has more than 5 million Instagram followers.
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Giving Back
Stevie Williams is also involved with the Save A Heart, Save A Mind organization through his mom, Susan, and runs charity events at skate parks across California.
The charity helps disadvantaged kids in the LA area get access to better resources and mentorship.
Williams was also involved in the Free Fabes campaign, which he launched through DGK.
The campaign aimed to raise legal fees for embattled former pro skateboarder, Fabian Alomar. “We’ve been friends for over ten years,” Stevie said in an interview.
Alomar was arrested in 2013 and set to receive a third-strike sentence of 26 years to life for marijuana possession.
The campaign for Alomar was successful, and his sentence was reduced to 18 months.
Net Worth
So, how much is Stevie Williams worth?
Williams earned most of his wealth from sponsorships and brand deals. For example, he was signed by the Supra brand in early 2011.
He’s also the founder and co-owner of Dirty Ghetto Kids (DGK) and opened several skate shops across the US.
In April 2022, he joined NFT Skateboarding Game, SkateX, as an advisor.
Therefore, Stevie Williams has an estimated net worth of $5 million.
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