Mama Natural Net Worth – $1.5 million
What is Mama Natural’s net worth? Who is Mama Natural’s husband?
Introduction
Mama Natural is a childbirth educator and natural parenting campaigner, an author, a brand, and a passionate advocate for parents to follow their desire to raise their children in a natural, healthy environment.
And it’s her goal to support parents in achieving what they want for their families—through her book, her website, and her hit YouTube channel.
Let’s get to know Mama Natural.
The Origin Story
Genevieve Howland—the woman behind the Mama Natural brand—was born on August 8th, 1975, in the US.
She has been married to her husband Michael for over a decade, and the couple has three children together—Griffin, Paloma, and Faith.
Faith, the family’s youngest member, was conceived and birthed naturally when Genevieve was 43 years old.
Howland’s willingness to talk honestly about the struggles of being pregnant in her forties, and the difficulties she experienced, helped to endear her to an older audience of parents.
Although the family had built a life for themselves in Chicago, Illinois, they made the move to Destin, Florida, for the warmer climate.
Howland has spoken openly about how much she missed her friends and family after the move down south, but was happy that it enabled her family to spend more time outdoors and being active.
The Natural Birth of a Brand
In 2010, not long after the couple had married, Genevieve and her husband Michael co-founded a blog of their own. They named it Mama Natural, since it was Genevieve’s dream and passion.
Genevieve, officially the face of Mama Natural, created videos and articles to help her very small audience to embrace natural pregnancy and parenting.
With time and consistent effort—and a fire in her belly to normalize a more natural parenting journey in a country where medical intervention and medication are seen as the only way to parent—her audience grew.
It grew so much, in fact, that it was featured on Fox News, CBS, in New York Magazine, Parents Magazine, Time Magazine, and on the Dr. Oz Show.
By the end of 2020, the small blog the couple had started was a burgeoning website with tips on everything from conception to pregnancy to child-raising and embracing the #MomLife.
It also gets 1.5 million monthly visitors, and recently began offering online education courses in conjunction with Maura Winkler—certified nurse-midwife—and Dr. Elisa Song.
Winkler and Howland’s The Mama Natural Birth Course, is the #1 ranked childbirth education course on the internet.
A Growing YouTube Channel
Alongside their growing blog, Michael and Genevieve launched their YouTube channel—also titled Mama Natural—in 2010.
They used the platform predominantly to vlog, sharing their thoughts and experiences on pregnancy, discussing products they’d discovered, and talking about the stages of development for their first child.
The channel may not have as big a following as the blog, with only 504,000 subscribers by the end of 2020, but it has amassed more than 110 million video views in that time.
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And A Book
In 2017, Genevieve Howland published a book she’d been working on painstakingly for years.
The book, titled The Mama Natural’s Week-by-Week Guide to Pregnancy and Childbirth, was created to empower women to take back their pregnancy and childbirth and embrace a natural way of parenting.
The book draws upon research to support natural birth, and recognizes that pregnancy and birth are not a medical condition—they are a biological process.
The book is full of week-by-week advice, nutritional tips, natural remedies, and positive birth stories from natural moms across the world.
It also features insight from a certified nurse-midwife, a registered nurse, and a lactation consultant. It has a 4.3 / 5 rating on Goodreads.
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Mama Natural – Net Worth
So, how much is Mama Natural worth?
Genevieve earned most of her wealth from managing her popular blog.
She makes money from a combination of ads and selling courses.
Howland has also published the book – ”The Mama Natural Week-by-Week Guide to Pregnancy and Childbirth.”
”I recommend this book to any newly pregnant mama, whether or not she leans on the crunchy or more traditional side,” said Katie Bihl, founder of the lifestyle blog, The Style Riot.
On Amazon, Genevieve’s books have over 3,600 ratings — an estimated 180,000 to 360,000 sold copies.
On YouTube, Howland has 123 million views — about $360k in revenue before taxes.
Therefore, Mama Natural has an estimated net worth of $1.5 million.
Mama Natural’s most viewed video is the story of her natural childbirth—it got over 10 million views!
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