What is Casey Holmes’ net worth?
Casey Holmes is an American YouTuber and Instagram celebrity who has a net worth of $1.5 million. Casey is best known for her YouTube channel, where she uploads hair and makeup videos.
Biography
Holmes was born on November 25th, 1991, somewhere in Georgia, USA.
Little is known about her early life; nothing is known about her parents, and it is not known whether or not she has any siblings.
Virtually nothing is known about Holmes’ education, as she has never publicly spoken about it.
YouTube Career
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Holmes has long been a fixture on YouTube; she created her famous channel “itsBl0ndie” in January 2012.
Her first video was a simple review of the makeup products she received over Christmas 2011, wherein she detailed the products on camera and gave her opinion on them.
Holmes began regularly uploading videos to her channel, almost all of which dealt with hair and makeup beauty tips and product recommendations. She enjoyed only moderate success at first, with her uploads generating between 25,000 and 50,000 views.
However, her videos began to gain more traction when she did real-time “get ready with me” videos in which Holmes spent a long amount of time doing her hair and makeup on camera. She also reviewed beauty products such as hair curlers. These videos began to break the 100,000 views mark, taking Holmes to the next level of YouTube personalities.
Casey continued to focus on ‘how-to’ videos for the next few years, along with product reviews and recommendations. She also began to post videos about products that she disliked or didn’t recommend, and broke down why she felt that way about the products in question.
Holmes has occasionally dabbled in other types of videos.
She has made videos about dealing with boyfriends and what she termed ‘f boys’ (men interested only in short-term relationships), and has spoken about whether or not it’s better to remain single or to get into a relationship. However, the focus of the channel has always overwhelmingly been hair and makeup tips and continues to be so.
Casey has a second channel entitled “CaseyHolmesVlogs91.” This channel is much about chronicling Holmes’ life, and goes into detail regarding her home life, where she goes on vacation, her relationship with her husband, and much more.
Holmes’ vlog channel was created in 2013. She does not post as frequently to this video, and it is not quite as popular (with 634,000 subscribers versus the 1.67 million subscribers on her original channel).
She even said:
”I have a terrible memory so having a vlog channel and being able to document huge life events like this is perfect for me!”
Recently, Holmes has posted less to both of her channels; she posts roughly 2-3 times a month on her beauty channel, while on her vlog channel, she posts once approximately every 3-4 months.
During an interview, Casey explained:
”I have been doing YouTube for so long it’s actually crazy to think about.”
Holmes went on to say:
”But I wanted to do YouTube because I saw other women doing it and posting these videos where they just talked about makeup.”
Christen Dominique; Mariale Marrero, Nicol Concilio and Casey Holmes – @Getty
The social media star has an Instagram account with more than 1.2 million followers.
Husband
In March 2017, Casey Holmes got engaged to Davis Marlar, a military man who has graduated from the United States Military Academy in Orange County. Casey Holmes and Davis got married in October 2017.
The couple uploaded a lengthy video of their wedding day to YouTube and acknowledged their many sponsors in the video description. The video was incredibly popular, with 1.5 million views.
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Children
In July 2019, the couple welcomed a son named Mason.
At the time of his birth, Mason scaled 19 3/4 inches and weighed 6.8 oz.
Their second child, Madison Nicole, was born in 2021.
Quotes
”You are not only helping my family, you are helping to provide for theirs.”
”Having a newborn = no sleep, but then to be careless and add extra no sleep on top really isn’t the best idea.”
”I have been trying so hard to juggle everything, but I feel like once I get something down, more gets put on my plate.”
”I do love reds when I find the perfect mix.”
”YouTube is fun, but it is not worth it.”
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Trivia
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When asked by Makeup about the reason she decided to get started in beauty, she responded:
”I just love makeup, and I started watching it in 2012 or 2011, and I was so fascinated by the community.”
Holmes added:
”It was always so fun to watch women come together and talk about makeup.”
Some of her recommended beauty and makeup tips are:
- keep curls in place with silk hair ties;
- use a powder foundation to ”carve-out” contour;
- set eye shadow primer with powder;
- use lace panties to remove deodorant stains;
- use a hand towel to remove dry shampoo.
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In 2019, Casey teamed with Physicians Formula for an exclusive palette. She said:
“I’m so excited to be partnering with Physicians Formula to bring you my exclusive Butter Collection Palette!”
Holmes also said:
Sidney Black, Raye Boyce, Casey Holmes and Loey Lane – @Getty
”This palette contains a couple of my favorite Butter products and some that we created specifically for my fans.”
Note – Physicians Formula is a company founded in 1937, however, this collaboration with Holmes was the first one in the entire brand history.
Alice Chen, vice president of marketing for Physicians Formula, stated:
“We’ve been great fans of Casey for some time and are always smitten whenever she releases videos mentioning Physicians Formula.”
Chen went on to say:
”She’s been a longtime supporter and organic user of the brand and has helped bring in new Butter fans with her honest and sincere love for the product.”
The set sold out almost instantly. Into the box, there are pans of Butter Highlighter in Just Beachy, Butter Blush in Copper Cabana, and Butter Bronzer in Deep Bronzer.
In addition, the box contains Butter Paradise mini perfume as well as Pop the Bubbly (a limited-edition peachy pink Butter Lip Cream shade).
Net Worth 2024
So, how much is Casey Holmes worth? Holmes earned most of her wealth from ads on her YouTube channels, on which she publishes product reviews, beauty tips, makeup tutorials, and vlogs. Therefore, Casey Holmes has an estimated net worth of $1.5 million.
Her total views are around 276 million views, meaning about $825k in revenue before taxes.
Additionally, Holmes makes money from sponsors. For example, Casey has collaborated with Smashbox (a beauty brand) to release two custom highlighter palettes.
She said for Allure about the collab: “We wanted to do something that I really, really love. I love highlighter and use it all the time, so I figured we could do a highlight palette.”
Holmes also makes money from sponsored posts on her Instagram account. An Instagram account with more than 1.2 million followers can earn at least 15,000 per sponsored post. One of Holmes’ main sponsors is Walmart.
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I am Bulgarea Candin Stefan, and I founded FamousPeopleToday.com in 2018. I’m using my bachelor’s degree in economics and 9 years of experience in blogging to guide millions of people through the incredibly complex world of celebrity net worths.