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Moki Doorstep Net Worth $4 Million

What Is Moki Door Step’s Net Worth?

The Moki Door Step is a vehicle attachment that is compatible with any car and has a net worth of $4 million. It hooks to the door latch of a car and allows someone to easily and safely access the roof of their car to load skis, bikes, kayaks, and more. Both feet can fit on the doorstep, permitting balance and safety for anyone who needs to access the top of their car. 

The Origin Story

The Moki Door Step was founded by New England firefighter and paramedic Zach Brown.

Brown is an outdoorsman and was able to leverage his height to attach gear to the roof.

However, Brown realized that his wife was unable to safely access the roof due to her height.

She could not effectively attach any necessary gear that she needed while Zach was working 12-hour shifts. 

Brown decided to solve this problem by creating the Moki Door Step.

moki doorstep worth

Alyssa and Zach Brown present their fitness workout that offers a softer, lower impact alternative to the treadmill – @Getty

It took years and multiple prototypes, but in the end, Brown was able to invent a compact solution that anyone could keep in their car at all times.

moki doorstep net worth


Brown named the Moki Door Step after Moki steps – a rock feature used by the Puebloans of the American Southwest to access various canyons and cliffs.

He went on to launch a Kickstarter campaign where he quickly garnered 2,000 supporters who pledged over $100,000.

He quickly realized that his product was marketable, had a very clear need, and could perform well commercially. 

Rise to Popularity

Zach Brown took his idea to Shark Tank.

He appeared with his wife Alyssa in Season 10 Episode 9 on January 6, 2019, to pitch the Moki Door Step to Sharks Mark Cuban, Daymond John, Kevin O’Leary, Lori Greiner, and Robert Harjavec.

They originally asked for $150,000 for a 5% stake in their company.

In their pitch, Alyssa notes that she’s “always been vertically challenged.” Zach says, “but there is one thing Alyssa has always struggled with…Alyssa has never been able to easily secure the gear on the roof of the car.”

Alyssa demonstrated the Moki Door Step on an SUV, immediately impressing the sharks.

moki step value


John said, “who thinks of these things?” and Cuban exclaimed, “Wow, that’s smart! The ingenuity on America amazes me.”

Daymond John purchased the entirety of Moki Door Step for $3 million, and Alyssa and John walk out as instant millionaires.

Since the Browns already had licensing deals in the works, the heavy lifting of building the company had already been done. 

Moki Door Step can now be found in major retailers such as Dick’s Sporting Goods, REI, and Amazon. The product is still waiting on a patent. 

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Who are the Founders?

Married couple Alyssa and Zach Brown founded the Moki Door Step.

Zach Brown is a firefighter and paramedic in Newington, Connecticut.

He graduated from Eastern Kentucky University with his Bachelor of Science in Fire Prevention and Safety Technology in 2009.

In addition to firefighting, Brown is currently focusing on removing trade-mark infringing listings for Moki Door Step.

Alyssa Brown started her career as an emergency room nurse practitioner.

She is working alongside Daymond John on Moki Door Step development and sales but is still working in the emergency room.

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Founder Relationships and Children

Alyssa and Zach Brown have two small children.

When appearing on Shark Tank in 2019, Alyssa was pregnant with their second child. 

Alyssa and Zach Brown have a combined net worth of over $3 million.

As an emergency room nurse, Alyssa likely makes around $84,000 a year.

As a firefighter, Zach could be making up to $100,000, depending on his tenure.

A four-bedroom house in Newington, Connecticut, is worth around $350,000.

With their combined salaries, Shark Tank money, and other assets, Alyssa and Zach Brown’s combined net worth sits around a hefty $3.5 million. 

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Net Worth

So, how much is Moki Doorstep worth? Prior to Shark Tank, the Moki Door Step had grossed $116,000 in revenue. After the decision was made to license the Moki Door Step, the founders partnered with Rightline gear, a car rack company. The company was originally valued at $3 million, but with a major increase in sales, a licensing deal, and a huge retail presence all within the last two years, it’s safe to say that the net worth of Moki Door Step has increased to over $4 million.

Rightline Gear has an estimated revenue of $31.8 million per year.

The Moki Door Step is the number one featured product on the Rightline Gear website and can now be found at major national outdoor and auto retailers.

The Moki Doorstep currently brings in $65,000 per month in revenue with Rightline Gear, amounting to $780,000 per year.

The product is currently priced at $49.95 MSRP.

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