What is Leah Ashe’s net worth?
Leah Ashe is an American gamer and vlogger who has a net worth of $3 million. Leah has gone from relative obscurity to more than 5 million YouTube subscribers and a billion views…all in less than 7 years.
The self-proclaimed Pink Queen of the Roblox scene is adored on TikTok, Twitter, Instagram, and YouTube for the way she’s carved out a niche on the US-based gaming platform.
With pink hair, pink clothes, pink backdrops, pink accessories, and all-pink branding, the young California girl is using her influence as a gamer to achieve—well, even more influence.
Here’s what you need to know about the bubbly, uber-filtered social media starlet, and why she’s making waves in the online sphere.
The Origin Story
Leah Ashley was born on the 2nd of September, 1993, on the west coast of the US.
The California native was as vulnerable growing up as any other teen and wore black for a whole year in high school after being bullied for how she dressed.
The young brunette—because pink is obviously not her natural hair color—turned to gaming and blogging, immersing herself in gamer culture through high school and her 20s.
Leah has a younger sister named Amber, who shares her love of gaming, and has featured heavily in her vlogs about Royale High, Adopt Me, and Brookhaven RP.
The Birds & The Bees
When Leah was 25 years old, her long-term boyfriend—and fellow social media influencer—Garrett Sutton—got down on one knee to propose to the girl he’d been dating since a Disneyland trip in 2016.
Ashe accepted his proposal, gushing over how he had been able to keep it so cool.
The elation didn’t last long for the loved-up pair.
Miami-born Sutton posted to social media in January of 2020 to let his fans and followers know that the couple had called it quits.
Or rather, that Ashe had called it quits.
He wrote, “On December 31st, Leah let me know that life was taking her on a different path and I should go on my own path.”
Ashe hasn’t been linked to anyone notable since their 2019 New Year’s Eve break-up, but Sutton has clearly taken her advice to heart and gone on his own path.
Since 2020, Garrett has been in a relationship with stunning gamer-girl Autumn Rhodes. He and the super-popular blonde streamer feature heavily on each other’s socials.
On The Road To (Social Media) Fame
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Leah, who says her favorite Disney princess is Sleeping Beauty, and who started an Instagram account for her dog—a husky named Astro—has built a brand around her style of gaming in the last half-decade.
The gamer may be far outside the Roblox demographic, but she started posting content around the gaming platform in May of 2016.
She collaborated with other well-known YouTube gamers like IamSanna to help boost her viewership.
Thanks to her bubbly nature, her all-pink everything branding, and her detailed walkthroughs, things moved quickly for Ashe.
Fans—predominantly young kids who use the Roblox platform—loved Leah’s pink aesthetic, and embraced her pivot when she started adding makeup tutorials, travel vlogs, and day-in-the-life videos alongside her Roblox content.
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So…What Is Roblox?
If you’re reading this, chances are you’re outside of the Roblox demographic.
The global gaming platform was founded in the US, and while it’s not as popular as Fortnite or Minecraft, it’s racking up 199 million monthly players—most of whom are children.
While Roblox doesn’t offer specifics when it comes to how many of its users are children, unofficial research shows that it is more popular among 10 to 12-year-old children than TikTok, Snapchat, and the mainstream television brands.
In the UK alone, around 1.5 million children use Roblox. The same research also shows that over 67% of Roblox users are under 16.
Stats also point out that 40% of Roblox users are female—something that helps gamer girls like Leah Ashe to create such a massive following.
With numbers like these, it’s no wonder the bubbly Pink Queen is dominating devices everywhere.
She even leads the Ashe Army—an online group with more than 3 million members.
With her insane level of dedication to growing her channel, a marketing savvy that has helped her capture her niche in the tween market, and a wealth of experience in her game of choice, it’s easy to see how Leah Ashe has become one of the stand-out Roblox gamers in the YouTube sphere.
Tips With Leah Ashe
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Ashe is also protective of her followers and fans, putting out fan safety videos and giving tips on how to avoid being scammed.
Some of her tips to avoid getting scammed on Adopt Me include:
#1. Knowing you can say no. She shares that if you’re not comfortable sharing any part of your online—or offline—persona, you should just say “no.”
#2. Not trusting online trades with strangers. She is adamant that you can’t trust people who tell you they can glam up your pets.
#3. Knowing the value of your pets. Ashe says it’s vital that you know how rare your pet is, what they can do, and how important they are to your collection. She says she’s known a few people who have given away a pet, only to realize it was rare, and they can’t ever get it back.
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Net Worth
So, how much is Leah Ashe worth? Ashley earned most of her wealth from sponsors and ads on her YouTube channel. Therefore, American YouTuber Leah Ashe has an estimated net worth of $3 million.
On YouTube, Leah has over 1.53 billion views, meaning about $4.6 million in revenue before taxes.
Leah also sells merch on her website – ashearmy.shop.
On TikTok, Ashe has over 4.2 million followers.
Want to get to know Leah Ashe? Check her out on YouTube for some insider Roblox info.
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