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Steven Lim Net Worth $1 Million

What Is Steven Lim’s Net Worth?

Steven Lim is an American YouTuber and internet personality who has a net worth of $1 million. He is best known for his work as a video producer for Buzzfeed, as well as his independent work with his own company, Watcher Entertainment. Lim was born on November 10th, 1990, in Ohio, and is of Chinese-Malaysian descent.

His mother is a worker at a local fast-food restaurant, and his father is a mechanical engineer.

During an interview, Lim said:

”I’m really glad I grew up in the States, and to be honest, I don’t think I would’ve gone into digital media if I hadn’t.”

Steven later added:

steven lim net worth


”But of course there’s always a part of me that thinks “what if?” And hey… what if I were to move “back home” to southeast Asia and create content? Now that’s something I’d love to do one day… :)”

Lim has a brother named Alvin.

Lim studied chemical engineering at Ohio State University and graduated in 2012.

Upon completion of his major, he joined Procter and Gamble’s R&D department as an engineer. However, he soon found that he much preferred creating YouTube content, and he soon quit his job to focus on his internet endeavors in a full-time capacity.

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buzzfeed steven lim salary


On February 18, 2008, Lim created his YouTube channel. On January 24, 2013, Steven posted his first YouTube video, titled -“Secret to being a Baller.”

A great deal of Lim’s early content focuses on issues of ethnic and national identity, as well as the issues that are faced uniquely by Asian Americans.

Along with a number of comedic sketches and humorous observations, a lot of Lim’s videos dealt with questions that many young Asian Americans face on a daily basis.

One of his biggest early successes came with his video “Asian parents react to ‘I love you,’” wherein a number of Asian American young people talked about the last time they had told their parents that they loved them (if ever), and then called them on-camera to say just that.

The video was a runaway success, with over one million views in total.

The buzz generated by his videos was sufficient Buzzfeed became aware of him in 2015.

He joined their team in the same year as a junior video producer.

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Buzzfeed Career

what is the net worth of Steven Lim

@Getty Images

Lim initially continued to produce his videos with the theme of Asian American youth culture and anxieties, but it quickly became apparent that his material was failing to connect with a broader audience.

He, therefore, switched focus and began to produce food videos; in one such video, for instance, he and some of his colleagues hunted around LA for the best possible versions of a given dish.

Lim eventually managed to find a way to marry his niche of Asian American youth interests with his new culinary direction, and he was soon making videos where he took his colleagues to his favorite Taiwanese lunch spots.

He followed this with “Worth It” – a video series that focused on three different versions of one dish and their varying prices.

During an interview, Lim said about him joining BuzzFeed:

”I was extremely hesitant to join BuzzFeed at first. I was passionate about making Asian American content and I wasn’t sure if BuzzFeed would give me the freedom to do so. But the overwhelming reason of why I decided to take the job was because of the people there.”

Steven continued:

”It was a breath fresh air being around other creative talent, people who inspired me and challenged me to be better. And that’s what I’d encourage anybody in a creative field to do… find people who understand your struggles and can be there in the highs and lows with you.”

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Watcher Entertainment

After Worth It became a massive success, Lim left Buzzfeed and founded his own company, Watcher Entertainment.

The company began producing videos that relied largely on unscripted and improvised interactions on such topics as travel and food.

Watcher Entertainment’s output can be found exclusively on YouTube.

Steven Lim and his wife Tammy Cho

Steven Lim and Tammy Cho – @Getty


Steven Lim got engaged to their girlfriend Tammy Cho in May 2021. The couple were married later the same year, in November. Cho is the CEO of Hate Is A Virus.

Lim and Cho have no children. They do, however, have an Australian Shepherd named Ruth. 

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Steven Lim with wife


Steven Lim is 6 ft (1.83 m) tall.

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Net Worth & Salary

So, how much is Steven Lim worth?

Lim earned most of his wealth from the series ”Worth It.” The series has more than 300 million views, however, how much money Lim received was not released to the public. Steven Lim’s salary at BuzzFeed was also not released to the public.

He’s the co-founder of Watcher Entertainment.

Steven has his own YouTube channel that has more than 220,000 subscribers. In addition, Steven has an Instagram account with over 349,000 followers on which he can publish paid posts. Therefore, YouTuber Steven Lim has an estimated net worth of $1 million.

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