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Candace Nelson Net Worth $5 Million

What Is Candace Nelson’s Net Worth?

Candace Nelson is a culinary judge and pastry chef who has a net worth of $5 million. She starred in Throwdown and Cupcake Wars. Nelson also authors a food column for the Charleston Gazette-Mail and writes about Appalachian food culture on her blog

She was born on May 8, 1974, in Indonesia.

Candace was raised in Indonesia, where she often went without electricity and had to boil water for drinking. She said:

”My family lived overseas for a lot of my young life. And I was living in Medan, Sumatra, of all places.”

In a different interview, she said:

”I started baking with my mom probably when I was five or six.”

Candace later added:

who is candace nelson married to


”Really simple things at first like chocolate chip cookies and brownies – things that clearly I liked to eat and that were easy enough to mix up by hand.”

She moved to the United States for high school. In 1996, she graduated from Wesleyan University with an economics degree.

Nelson worked as an investment banker. She said:

”I was recruited out of college into the financial analyst program at Alex Brown corporate finance, working with high tech companies.”

Sprinkles Cupcakes

Does Candace Nelson still own Sprinkles

Candace Nelson, Shilpa Shah and Jenni Kayne – @Getty

In 2005, she opened her famous store, Sprinkles Cupcakes, in Beverly Hills, California. Candace started in a 600-square-foot (56 m2)-shop. She said:

”My husband and I did a lot of research and development prior to opening Sprinkles. The recipes alone took me two years to perfect!”

”Sprinkles Cupcakes” was an instant success within the first few days of opening. For instance, the shop sold over 2,000 cupcakes during the first week. 

During an interview, Nelson said:

”We sold out on the first day, we were the talk of all of Hollywood, and then eight months in we were on the Oprah Winfrey show.”

She has racked up celebrity endorsements from the likes of:

  • Blake Lively;
  • Paris Hilton;
  • Ryan Seacrest;
  • Tyra Banks;
  • Barbara Streisand.

About eight months into their first year, Oprah once ordered 300 cupcakes for overnight delivery to her studio audience.

In 2012, Nelson added the ”Cupcake ATM” in ”Sprinkles Cupcakes.” ”Cupcake ATM” dispenses freshly baked cupcakes 24 hours per day.

Currently, the shop is replicating its successful formula nationwide with bakeries in:

  • Americana;
  • Beverly Hills;
  • Newport Beach;
  • Downtown Disney;
  • Georgetown;
  • Palo Alto;
  • Scottsdale;
  • Downtown Los Angeles;
  • La Jolla;
  • The Grove;
  • Westlake Village.

Recently, Candace signed a deal with M.H. Alshaya to open 34 ”Sprinkles Cupcakes” locations around the Middle East.

Cupcake Wars

When did Candace leave Cupcake Wars


It is an American television competition series that premiered on the cable television network Food Network on December 27, 2009.

The show gathers the USA’s best cupcake bakers against each other as they cook for the opportunity to showcase their cupcakes at a celeb-studded event and the sweet prize of $10,000.

In 2010, Nelson was offered a position as a judge in the ”Cupcake Wars.”

Throwdown! with Bobby Flay

She has been a judge on the show named – ”Throwdown! with Bobby Flay,” which is part of the Food Network television program.

In Throwdown! with Bobby Flay, celebrity chef Bobby Flay challenges cooks renowned for a type of cooking or a specific dish to a cook-off of their signature dish.

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Sugar Rush

It is an American cooking reality web television series that was released on July 13, 2018, on Netflix.

The show returned for a 2nd season on July 26, 2019.

Sugar Rush is hosted by Hunter March and judged by professional chefs Adriano Zumbo and Candace Nelson. She said:

”I have a new Netflix show that premiered in July called Sugar Rush.”


Following Sprinkles Cupcakes’ success, Charles and Candence partnered with friends Chris & Caroline O’Donnell to start ”Pizzana,” a Neo-Neapolitan pizzeria.

It opened in April 2017.

The dough is made by hand and then fermented and proofed for 48 hours.

Within its first year of opening, the pizzeria was featured on LA Times’ food critic Jonathan Gold’s annual “101 Best Restaurants” list.

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She has a podcast named – ”Live To Eat.”

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candace nelson husband

Candace Nelson and Charles Nelson – @Getty


Candace Nelson is married to Charles Nelson. She and Charles met in the 1990s at a boutique in San Francisco and eventually got married. During an interview, Candace said about her husband:

”My husband Charles has always been my partner in business.”

Nelson later added:

”Many people can’t believe I work harmoniously with my husband, but we trust each other and love what we do. We both have different roles in the company, so it works!”

candace nelson kids



She has two children. She said:

”As soon as I wake up, I drink an entire glass of water for hydration.”

Candace continued:

”And then a mug of coffee with almond milk in an attempt to bring my energy levels up to those of my 10-year-old and seven-year-old boys.”


On October 25, 2016, she published a book titled – ”The Sprinkles Baking Book: 100 Secret Recipes from Candace’s Kitchen Hardcover.”


what is the net worth of Candace Nelson


”You need passion to fuel your business and experience to perfect it.”

”I have to admit, I do love hip hop, and I’m a huge fan of Mary J Blige.”

”Do your research. Hire the best people you can. Make sure you have the good people working with you, and around you, and for you, and train them well.”

”It’s funny because when we opened our first location, it was the height of the low-carb craze, and the South Beach Diet was the number one bestseller.”

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candace nelson height

Holly Madison and Candace Nelson – @Getty

During the 1930s, her grandmother made desserts at a San Francisco restaurant.

”Sprinkles Cupcakes” was designed by an architect from Vienna.

Candace went to a cookery school named – ”Tante Marie’s Professional Pastry Program” in San Francisco.

Her cupcakes have been featured in famous shows and magazines such as:

  • New York Times;
  • The Today Show;
  • Los Angeles Times;
  • People;
  • Unwrapped;
  • Nightline;
  • Bon Appetit;
  • Good Morning America;
  • Food & Wine;
  • The Oprah Winfrey Show;
  • The Martha Stewart Show.

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What is Candace Nelson’s net worth

Reese Witherspoon and Candace Nelson – @Getty

Net Worth

So, how much is Candace Nelson worth? Nelson earned most of her wealth from founding Sprinkles Cupcakes. Therefore, Indonesian-born pastry chef Candace Nelson has an estimated net worth of $5 million.

She also founded Pizzana. In addition, Nelson is on a jury in several television shows. “I firmly believe that the best ideas are often right in front of us,” she said.

Nelson is the author of The Sprinkles Baking Book, The West Virginia Pepperoni Roll, and Sweet Success. Her books sold an estimated 200,000 copies on Amazon.

I’ve been blown away by the number of DMs I’ve received from female entrepreneurs reading Sweet Success,” Nelson said in 2023.

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